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Chris Peters is dedicated to optimizing athletic performance and personal fitness through tailored sport performance and personal training programs. His role focuses on enhancing strength, agility, and overall physical capabilities for both athletes and general fitness enthusiasts.

Experience:

COMING SOON

As the Director of Longevity and a CrossFit Coach, Michael Cooper is dedicated to fostering long-term health and fitness in our gym community. His role encompasses coaching programs tailored to diverse age groups and fitness levels,ensuring that each individual achieves their personal goals while maintaining overall well-being.

Meet Michael Cooper:

As the Director of Longevity and a CrossFit Coach, Michael Cooper is dedicated to fostering long-term health and fitness in our gym community. His role encompasses coaching programs tailored to diverse age groups and fitness levels, ensuring that each individual achieves their personal goals while maintaining overall well-being.

Experience:

As a dedicated CrossFit and Sport Performance Coach, Brandon brings a wealth of expertise and qualifications, including certifications such as USAW-L1 and USAPL-cc, along with a Master’s degree in Sport Performance from Ball State University and a Bachelor’s degree in Exercise Science from Huntington University.

Experience:

With 14 years of coaching experience, Brandon has developed a keen ability to break down movement techniques into their smallest details, which helps athletes achieve mastery more efficiently. His specialties lie in barbell movements, strength sports, and optimizing sports performance for athletes.

Coaching Philosophy:

Brandon’s coaching philosophy centers on mastering the basics and performing them with full intensity. He strongly believes that any goal or level of success is ultimately determined by the discipline one brings to their training.

Personal Achievements:

Brandon’s personal achievements are noteworthy, including competing in 8 strongman competitions where he has medaled or won in 6. Additionally, he has a background in college baseball, having played for 4 years.

Fun Fact:

Outside of his professional life, Brandon is a proud father to a three-year-old daughter and is eagerly anticipating the arrival of his second child.

Coach Travis Shamel is driven to make others motivated to take control and achieve more through their health and fitness. Learning how to take care of your health starts with a coach geared towards detailed programming that produces results. He will teach you, encourage you, and structure you for success!

Experience:

Travis’ coaching background includes personal training, structured program design, and serving as assistant strength coach at Muncie Central, where he worked closely with students and athletes to develop strong, confident movement. Combined with his EMT experience, Travis brings a service-first mindset, strong leadership, and a deep understanding of how to help people grow physically and mentally through training.

Specialties:

Travis’ main area of specialty is in functional movement with a growing interest in tactical training. While at Ball State, learning about Myofascial Release, injury prevention, and rehabbing techniques, he became passionate in treating aches and pains throughout the body.

Coaching Philosophy:

Master the basics. Move with purpose. Make it happen.

The ability is already within you. Mastery begins when you choose to take ownership of your body and your habits. I believe every person has a purpose, and a key part of my coaching is helping you step into that purpose with confidence. Awareness creates possibility — action creates reality. I’m here to guide you through that action, remove the barriers, and help you tap into your true potential.

Personal Achievements:

• Bachelors in exercise science
• 5 year EMT career (NREMT) (CPR/AED)
• Top 10 sectional swimming finalist

Fun Fact:

Travis participated in an Emergency Hurricane Deployment with FEMA in preparation for Hurricane Milton in October 2024. Where he spent one week in Havana, FL to run calls for the Tampa area, sleeping out of an ambulance at the Florida State Troopers training facility.

Veronika Russell combines her expertise in nutrition with her coaching skills to offer a holistic approach to health and fitness. As a Nutritionist and Coach, she helps clients achieve their wellness goals through tailored nutrition plans and dynamic coaching strategies.

Experience:

With 2.5 years of experience as a coach and 5 years specializing in nutrition coaching, Veronika has a robust background in helping individuals improve their health and performance. Her practical experience includes 25 weeks of internships in clinical, sports, and food service settings, providing her with a diverse perspective on nutrition and fitness.

Specialties:

Veronika’s specialties lie in nutrition and CrossFit. She focuses on integrating effective nutritional strategies with CrossFit training to help clients enhance their physical performance and overall well-being. Her approach ensures that clients receive personalized and effective guidance to meet their fitness and health goals.

Coaching Philosophy:

Veronika believes in the mantra “Work hard, play hard.” She maintains working diligently is essential for achieving meaningful progress, while also emphasizing the importance of staying engaged and focused to reach those achievements. Her coaching philosophy is about balancing effort with enjoyment to foster both personal growth and sustained motivation.

Personal Achievements:

• Bachelor’s and Master’s degrees in Dietetics
• Set a high school pole vaulting record in 2019
• Named 2nd Team All-Conference Soccer in 2018 & 2019

Veronika’s achievements reflect her commitment to excellence in both her academic and athletic pursuits, showcasing her dedication and competitive spirit.

Fun Fact:

Veronika’s favorite move in wrestling was the Cradle.

Coach Emily brings a powerful blend of military discipline and coaching expertise to her dual role at The Arsenal Fitness as both Director of Operations and a seasoned coach. Drawing on her leadership experience as a Commissioned Officer in the Army and over a decade of hands-on coaching, she plays a pivotal role in ensuring the team remains aligned, focused, and mission-ready. Her unique ability to lead with both structure and empathy makes her a cornerstone of The Arsenal’s success, both behind the scenes and on the coaching floor.

Experience:
Emily has 10 years of coaching experience with people of all fitness levels and ages ranging from as young as 12 to 70. She has worked with multiple businesses to create a fitness partnership and enhance their employee’s fitness, most notably was Muncie Power Products, Ontario Systems, and Elm Street Brewery. During her early years of coaching Emily completed an internship with Ball State Strength and Conditioning where she was the strength coach for the Ball State Women’s Soccer Team. Emily’s expert coaching has impacted 100s of individuals over those 10 years of coaching.

Specialties:
Emily’s expertise spans a wide range of areas, including CrossFit, traditional strength and conditioning, and Olympic Weightlifting. Despite the method of fitness chosen, Emily’s goal is to create a fitness program that her clients will be committed to for the long haul and be able to carry the habits created with them throughout their entire lifetime.

Coaching Philosophy:
Emily’s philosophy is strongly centered around accountability and consistency. Everyone holds the keys to living a physically ‘free’ life, but this isn’t the reality for everyone. The body does not need us to be perfect all the time; it just needs us to be consistent. Emily believes that key habits of sleep, nutrition, physical fitness, and relationships are key to success. Accountability of our habits result in physical freedom.

Personal Achievements:
Emily’s fitness journey began at a young age where she played a variety of sports and has continued to this day. Once moving into college, she took up weightlifting as a sport and competed in USAW nationals. She has achieved many feats in her early army career such as earning commission and holding the current rank of Captain, training multiple of her soldiers to pass the AFT (Army Fitness Test) which led to their promotion, earning of the army commendation medal, and recently serving a 10-month overseas tour in the middle east.

Fun Fact:
Emily’s bucket list item includes visiting every National Park in the USA. She loves to take her dogs on these adventures.

Coach Emily brings a powerful blend of military discipline and coaching expertise to her dual role at The Arsenal Fitness as both Director of Operations and a seasoned coach. Drawing on her leadership experience as a Commissioned Officer in the Army and over a decade of hands-on coaching, she plays a pivotal role in ensuring the team remains aligned, focused, and mission-ready. Her unique ability to lead with both structure and empathy makes her a cornerstone of The Arsenal’s success, both behind the scenes and on the coaching floor.

Experience:
Emily has 10 years of coaching experience with people of all fitness levels and ages ranging from as young as 12 to 70. She has worked with multiple businesses to create a fitness partnership and enhance their employee’s fitness, most notably was Muncie Power Products, Ontario Systems, and Elm Street Brewery. During her early years of coaching Emily completed an internship with Ball State Strength and Conditioning where she was the strength coach for the Ball State Women’s Soccer Team. Emily’s expert coaching has impacted 100s of individuals over those 10 years of coaching.

Specialties:
Emily’s expertise spans a wide range of areas, including CrossFit, traditional strength and conditioning, and Olympic Weightlifting. Despite the method of fitness chosen, Emily’s goal is to create a fitness program that her clients will be committed to for the long haul and be able to carry the habits created with them throughout their entire lifetime.

Coaching Philosophy:
Emily’s philosophy is strongly centered around accountability and consistency. Everyone holds the keys to living a physically ‘free’ life, but this isn’t the reality for everyone. The body does not need us to be perfect all the time; it just needs us to be consistent. Emily believes that key habits of sleep, nutrition, physical fitness, and relationships are key to success. Accountability of our habits result in physical freedom.

Personal Achievements:
Emily’s fitness journey began at a young age where she played a variety of sports and has continued to this day. Once moving into college, she took up weightlifting as a sport and competed in USAW nationals. She has achieved many feats in her early army career such as earning commission and holding the current rank of Captain, training multiple of her soldiers to pass the AFT (Army Fitness Test) which led to their promotion, earning of the army commendation medal, and recently serving a 10-month overseas tour in the middle east.

Fun Fact:
Emily’s bucket list item includes visiting every National Park in the USA. She loves to take her dogs on these adventures.

Welcome to a transformative experience with BJ McKay, the Owner and CrossFit Coach at The Arsenal. BJ is here to help you break through your limitations and reach unparalleled heights in your fitness journey and beyond.

Expertise:
BJ’s specialties are your gateway to excellence: CrossFit group training, Olympic weightlifting, and transformative mindset coaching. Whether you’re just starting out or striving for peak performance, he is dedicated to pushing you beyond the ordinary.

Coaching Philosophy:
BJ meets you where you are but never leaves you there. Fitness is not just about hard training—it’s about overcoming life’s challenges and emerging stronger. His philosophy is simple yet powerful: “Strength is never a weakness,” as Mark Bell famously says, and BJ stands by this truth. Together, you’ll craft a personalized path to not just conquer the gym but to thrive in every facet of your life.

Achievements:
As an Athlete: BJ claimed the 2002 Gold Medal in the NCAA Mid-American Conference for Pole Vault, showcasing a commitment to excellence.
As a Coach: He has guided phenomenal athletes like Paul Panning, an NCAA All-American pole vaulter, and Kolton Nanko, who captured 5th place in the 2023 IHSAA State Championships and set a school record in pole vaulting.

Fun Fact:
When BJ isn’t leading the charge in fitness, he’s all about dancing, high fives, and embracing life with a light heart. After all, it’s about having fun and enjoying the journey.