BJ MCKAY SPEAKER BIO

BJ MCKAY SPEAKER BIO

BJ McKay is a leadership consultant, business owner, and Catholic husband and father whose life’s work is helping people become fully integrated—mind, body, and soul.

For the past 15 years, BJ has coached and developed leaders with ADVISA, guiding them toward deeper self-awareness by unpacking the drives and needs that subconsciously shape their behavior. His approach helps leaders move beyond surface-level performance to discover the unseen forces steering their choices, relationships, and purpose.

BJ is also the founder and owner of The Arsenal Fitness and Muncie CrossFit, where he and his team of dedicated coaches train athletes of all ages to live long, strong, and healthy lives. He sees fitness not just as physical development, but as a living metaphor for spiritual discipline—an arena where awareness, sacrifice, and virtue are forged daily.

A graduate of Ball State University, BJ has prayed the Liturgy of the Hours every day since his college years—a rhythm that anchors his family, work, and prayer life. He is also a devoted member of his EXODUS 90 fraternity for 8 years and running.  BJ shares this journey with his wife Erica and their six children—Adrienne, Julian, Isabelle, Lucy, Ambrose, and Ruthie—who he describes as “the best leadership lab I’ll ever have.”

Across all his work, BJ seeks to build practical bridges between faith, psychology, and fitness—to form men and women who can lead with both strength and serenity in a restless world. His message is one of integration, detachment, and spiritual discipline: learning to face life’s resistance as a training ground for holiness.

You can connect with BJ directly on LinkedIn.  You can also find BJ’s work on the Culture Starts Here podcast with Heather Haas, as a guest on The Bear Woznick Adventure on EWTN, and on his own show, Leadership Talks, on YouTube. His writing and podcasts on fitness can be found at arsenalfitness.com and writing on leadership at advisa.com.