I’ve got data

By BJ McKay

I’ve got data.

We say, “I’ve got an Apple Watch, a WHOOP strap, and an Oura Ring. I have all these tools capturing data—how I’m sleeping, my HRV, heart rate, blood pressure—the list goes on.” 

We collect data. But what’s enough data? Honestly, I don’t think there’s such a thing. If you’re getting truthful insights into different aspects of your fitness and holistic health, you should be collecting it. But here’s the thing—most of us stop there.

We collect. We look. We observe.

But we don’t always take that data and apply the level of scrutiny it deserves to our habits, our behavior, and our training.

Once we do, we start to see both the strengths and the gaps. Maybe your sleep routine is solid—great, pat yourself on the back. Maybe you’re crushing it with regular workouts—awesome. But then there are the blind spots. The areas we avoid. The parts that need real programming, coaching, and community to improve.

For me, it’s distance running. Longer formats. That middle heart zone work.

I don’t get enough of it.

Why? Because I’m not great at it. I don’t like it. I lean toward what I’m good at—CrossFit-style workouts, sub-12-minute, high-intensity bursts with a lot of variety. That’s my comfort zone.

But when the demand shifts—when I need to go 25, 35, even 45 minutes at a steady state—I hit a wall. You might call me fit, but in that context? I’m middle of the road at best.

So what do I do?

I find ways to build that into my routine. I work with my team and my coaches to program for the gap—not just for performance, but for longevity.

Because here’s the truth: you’re going to end up sleeping in the bed you’re making for yourself. Much like other poor habits in eating, drinking, work, and sleep, they all will take their toll.  Your body and mind tend to break at their weakest point.  How am I addressing my weakest points?

So here’s my challenge to you:

Keep collecting great data. Get as much truth as you can about your health, your habits, your vitals. Use it to have better conversations—with your doctor, your care team, your coaches.

But also—ask yourself:

Am I actually using this data to create change?
Are those changes sticking?
Are they becoming habits and routines that will serve me long-term?

That’s where the growth happens. That’s how we rig the game in our favor.

If you’d like to complimentary review your data with one of our talented coaches, hit us up here for a 30-minute conversation to start turning your wearables data into results.